Master Essential Skills & Topics for Retail and CPG

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CatMan Master’s Training for Advanced Practitioners: Online Training Program from CMKG

The CatMan Master’s Series is a set of 12 webinars with accurate information about CatMan 2.0™ that will impact your day-to-day and future role using this updated, advanced category management process. Both Retail and Manufacturing organizations need to learn what Catman 2.0 is so they can stay relevant and compete. Get yourself or your team ready with topic-based recorded training webinars that will help you apply Catman 2.0 principles through examples, strategies, and tips. Who should participate? Category management practitioners, analysts, sales, marketing and other roles who want to move to more advanced knowledge based on specific topics (or all topics). Buy CatMan Master’s Training for Advanced Practitioners ($599) from CMKG.org.    

Promotion: New Analytics and Implications for Retailers and Manufacturers: Online Training Course from CMKG

In this webinar based CatMan Master’s Course, you'll gain a better understanding of how promotion moves merchandise through the retailer to consumer. Along with differentiating promotional objectives for both retailers and suppliers you'll learn how you can create demand and influence Shopper behavior. This course will also dive into how promotion impacts a retailer's marketing and flyer programs, plus, how to align your goals using category management.  Buy Promotion: New Analytics and Implications for Retailers and Manufacturers Course ($69) from CMKG.ORG

Pricing: New Analytics, Issues, Challenges and Opportunities: Online Training Course from CMKG

Pricing is such an important, but complex, tactic in category management because changes can have huge implications on sales and profit. As we continue to expand understanding on just how varied the response to price changes is, we can begin to understand the variables such as online shopping, price transparency, Shopper expectations, and value perception in this webinar based CatMan Master’s Course. Buy Pricing: New Analytics, Issues, Challenges and Opportunities Course ($69) from CMKG.ORG

Shopper Marketing: Applying a New Tactic Into Category Management: Online Training Course from CMKG

Shopper Marketing is a brand new tactic and needs special attention to understand how it can succeed and be analyzed alongside other tactics. Identify the requirements for successful Shopper marketing, and the importance of using Shopper insights to develop effective Shopper marketing solutions for retailers and their categories in this webinar-based CatMan Master’s Course. Buy Shopper Marketing: Applying a New Tactic Into Category Management Course ($69) from CMKG.ORG

Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success: Online Training Course from CMKG

This final, but critically important, implementation step is often misunderstood or even forgotten — even though success of your entire category plan relies on effective deployment. Understand the most efficient and effective ways for deployment in this webinar-based CatMan Master’s Course. Buy Deployment, Supply Chain, and ROI: Important Considerations For Long-Term Success Course ($69) from CMKG.ORG

Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies: Online Training Course from CMKG

Well-defined category foundations provide the rules, guidelines, and strategies for a category’s success or failure by aligning to how the Shopper most likely views the category; how items are segmented; and a solid category decision tree. Learn how to assign Category Roles and Strategies with the Shopper in mind, including their emotional needs, and be more creative when it comes to defining Retailer strategies in this webinar-based CatMan Master’s Course. Buy Developing Shopper-Based CatMan Foundations: Category Definition, Roles, and Strategies Course ($69) from CMKG.ORG

Building an Organizational CatMan Structure and Strategy From the Inside Out: Online Training Course from CMKG

According to CatMan 2.0™, interdependent roles should be in the same organization, which means Shopper Insights and Marketing belong within category management. Internal alignment cannot happen if the CatMan department is separated from the rest of your organization. Learn how to unify category and Shopper perspective, strategy, and understanding and how to measure ROI from your more sophisticated category management process and framework in this webinar-based CatMan Master’s Course. Buy Building an Organizational CatMan Structure and Strategy From the Inside Out Course ($69) from CMKG.ORG

Space Management: Space Optimization and Advanced Technologies: Online Training Course from CMKG

Retailers can either decide how much space different categories get, which impacts the number of items carried within a category assortment; OR they allocate space to specific categories based on the number of items or product range desired. Consider how new data sources, technologies, and analytics can be reflected in advanced space management best practices for shelving — now and in the future in this webinar-based CatMan Master’s Course. Buy Space Management: Space Optimization and Advanced Technologies Course ($69) from CMKG.ORG

Assortment: New Shopper-Focused Metrics and Advanced Technologies: Online Training Course from CMKG

Product assortment is where large amounts of analytic time is spent since products not carried by a retailer can’t sell. Assortment analysis determines how to fit innovation into the product range. Inquire how to use new data sources, technologies, and analytics in advanced assortment, and consider the impact demand-based clustering and assortment localization in this webinar-based CatMan Master’s Course. Buy Assortment: New Shopper-Focused Metrics and Advanced Technologies Course ($69) from CMKG.ORG

Developing Shopper-Focused Category Management Scorecards: Online Training Course from CMKG

Category scorecards are a MUST HAVE for category plans for both Retailers and Manufacturers. That’s because every plan needs objectives by which organizations can measure success. Develop an advanced, Shopper-focused scorecard that includes category foundations, critical opportunities, and metrics that correlate best with opportunities in this webinar-based CatMan Master’s Course. Buy Developing Shopper-Focused Category Management Scorecards Course ($69) from CMKG.ORG

The Why Assessment: Shopper Insight is the Missing Puzzle Piece: Online Training Course from CMKG

One of the biggest changes and challenges is the integration of Shopper Insights into the Category Assessment to answer WHY they buy. Answer this very important question, and learn HOW to insert Shopper insights into assessments, review, and analytics in this webinar-based CatMan Master’s Course. Buy The Why Assessment: Shopper Insight is the Missing Puzzle Piece Course ($69) from CMKG.ORG

The What Assessment: Category Insights Using Advanced Data Sources: Online Training Course from CMKG

Category assessments are WHERE opportunities are identified primarily through the evaluation of historical data. There are many ways that assessments can be improved and enhanced to reflect the Shopper to incorporate more advanced data sources and analytics. Learn how to derive deeper category insights in this webinar-based CatMan Master’s Course. Buy The What Assessment: Category Insights Using Advanced Data Sources Course ($69) from CMKG.ORG

CatMan 2.0™ Introduction: What’s Changed?: Online Training Course from CMKG

The category management process has changed to reflect more complex and granular data, more complicated technologies, a more sophisticated Shopper, and an evolving retail Omni-Channel. Find out how these changes will affect YOU and YOUR ROLE in this webinar-based course, “CatMan 2.0™ Introduction: What’s Changed?”. Buy CatMan 2.0™ Introduction: What’s Changed? Course ($69) from CMKG.ORG