Master Essential Skills & Topics for Retail and CPG

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Advanced / CPSA Category Management Training Program: Online Training Program from CMKG

This advanced training program is designed to build your skills in areas like Shopper and product supply. It includes a set of online courses that will give you the skills to function at an advanced level in your role in retail / CPG / FMCG. Who should take this course? Those looking for an advanced understanding of Category Management - including the process and how it works - and/or who are looking to achieve CMA designation at the CPSA level. Buy Advanced / CPSA Category Management Training Program ($499) from CMKG.ORG  

Collaborative Business Planning: Online Training Course from CMKG

This course will give you the key skills that enable effective collaboration between partners. You'll learn how partnerships provide a structure to organize, plan and implement mutually beneficial ideas. The course also walks through joint business planning in detail, identifying a framework from which joint business planning should be completed. You'll learn the key skills to help you become more consultative category professionals. The course will also help you to become more effective with your efforts to solve customer’s key business issues. Buy Collaborative Business Planning Course Package ($125) or Value Course ($59) from CMKG.ORG

Strategic Selling: Online Training Course from CMKG

Selling takes place internally within retailers and suppliers, across departments and teams. Like the category manager at the retailer selling an idea or concept to their business unit lead or manager. Or a supplier’s category analyst or category management director selling in an idea or concept to a marketing director or sales director within their organization. So when we refer to the Seller and Buyer, realize that the concepts and analogies are relevant across multiple types of relationships. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Understanding and Marketing to Your Shopper: Online Training Course from CMKG

Shopper Marketing is being touted as the category management of the future. This course gives an in-depth overview of understanding the consumer and shopper, their needs, and their behavior beyond the basics, and beyond the category level. Retailers and suppliers need to realize how the big picture of shopper marketing works, and ensure that they have the strategies and plans in place to set themselves up for success in future shopper marketing endeavors. “Path to purchase”, shopper trip missions, and shopper segmentation are covered. You'll then learn about in-store marketing to shoppers across different stimuli. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Leveraging Data for Advanced Shelving Solutions: Online Training Course from CMKG

This course will give you best practices for designing practical shelving recommendations that simplify the shopping experience and optimize category sales and shelf productivity. There is no technical or planogram requirements in this course. You'll learn advanced skills that leverage space management automation and efficiencies. You will have the opportunity to assess a diaper planogram based on some reports that are provided to them in a workshop. The last part of the course focuses on cluster- and store-specific planograms, and some of the considerations that could help you make a decision on store-specific planograms. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Strategic Supply Chain Management: Online Training Course from CMKG

You'll understand the key dimensions that need to be balanced in effective supply chain management. Different types of supply chains are reviewed, as well as the different types of supply chain strategies for both retailers and suppliers (including “efficient” and “responsive” supply chains). You'll also learn about the three supply chain flows (information, product and financial), and how they each relate to the supply chain. Forecasts, inventory levels, order placement, product specifications, general conditions of grade, invoices, order tracking, order delivery methods, product return flows, credit terms, accounts receivable and product pricing/invoicing are covered. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG