Master Essential Skills & Topics for Retail and CPG

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Understanding Retailer Strategy and Category Management 1: Skill Development Training Program from CMKG

This accredited program develops proficiency in the foundations of category management, including the process and strategy, from a retailer perspective.  Understanding the foundations of category management is critical to anyone who touches retail. Without the big picture perspective, it’s difficult to understand the role that you play within it and how to create the best solutions. Buy Understanding Retailer Strategy and Category Management 1 ($297) from CMKG.ORG  

Understanding Retailer Strategy and Category Management 2: Skill Development Training Program from CMKG

This accredited program builds proficiency in the category management process at a deep level, including category definition, roles, strategies, and implementation of the plan.  By moving into more depth about the category management process, you will learn to effectively set up your categories for success through these more detailed foundations in category management. Buy Understanding Retailer Strategy and Category Management 2 ($369) from CMKG.ORG  

Advanced Retailer Understanding: Skill Development Training Program from CMKG

This accredited skill development training program builds proficiency in understanding Retailer's business goals and objectives. Understanding a Retailer’s income statement, product supply measures, and the product supply chain will give you new perspective that you can apply to future decisions and recommendations that you make. Buy Advanced Retailer Understanding ($198) from CMKG.ORG  

Proficiency in Understanding and Using Data 1: Skill Development Training Program from CMKG

Learn about how to use key category management data sources (including panel data, interaction data, retail POS data, scanned sales data), so that you will be confident when using these important data sources in your own work. Buy Proficiency in Understanding and Using Data 1 ($198) from CMKG.ORG  

Proficiency in Understanding and Using Data 2: Skill Development Training Program from CMKG

Learn about the key category management data sources (including retail scanned sales, syndicated, consumer panel, shipment, big data) from a topline perspective, so that you can be confident when using any data sources in your work. Buy Proficiency in Understanding and Using Data 2 ($198) from CMKG.ORG  

Category and Business Insights 1: Skill Development Training Program from CMKG

Learning how to turn data into insights and insights into action can be done in simple yet powerful ways — a truly important skill for sales, marketing, and category management professionals. Buy Category and Business Insights 1 ($198) from CMKG.ORG  

Category and Business Insights 2: Skill Development Training Program from CMKG

Complete health checks on your categories/brands are truly necessary to understand the big picture perspective of overall performance. This includes an in-depth understanding of consumer trends, the economy, competitive environment, and each tactic. A deep understanding will highlight strengths, weaknesses, opportunities, and threats for your categories or brands that may not be apparent from a topline look at the data. Buy Category and Business Insights 2 ($198) from CMKG.ORG  

Assortment & Space Management Skills: Skill Development Training Program from CMKG

This program builds your skills to help you make better recommendations or decisions that affect product assortment and the retailer's shelf through a better understanding of each of these tactics.  Do you ever think how the decisions or recommendations that you make affect product assortment or space management for the retailer (like innovation, product lineup changes, promotion, display)? Learn how to make more strategic decisions or recommendations by better understanding these two important tactics.  Buy Assortment & Space Management Skills ($297) from CMKG.ORG  

Building Pricing and Promotion Skills: Skill Development Training Program from CMKG

Pricing and promotion are important tactics that have a significant impact on volume and profit in a category. In order to make the best recommendations or decisions for pricing and promotion, you need to understand strategy, data and analytics associated with each of them, ultimately driving volume and profit. The skills you develop in this program will result in more fact-based pricing and promotion decisions (and potential increased sales and profit) that align to overall Retailer strategies. Buy Building Pricing and Promotion Skills ($198) from CMKG.ORG  

Consumer and Shopper Analytics and Insights: Skill Development Training Program from CMKG

This program builds your skills in the area of shopper understanding, with a focus on the retailer's shopper and approaches to market to their shopper. Understanding the Shopper is a priority for most Retailers and Suppliers. By building these skills, you will learn to consider different approaches to understand and reach the Shopper, ultimately creating more effective solutions that result in Shopper satisfaction.  Buy Consumer and Shopper Analytics and Insights ($396) from CMKG.ORG  

Selling Skills 1: Developing Fact-Based Powerpoint & Presentation Skills: Skill Development Training Program from CMKG

Build proficiency in developing compelling PowerPoint presentations using a fact-based approach with logic and flow.  Learn how to take the analytic work you've completed and turn it into a fact-based presentation that looks good, is relevant for your audience, has logic & flow and tells a story. This is where art and science meet. Buy Selling Skills 1: Developing Fact-Based Powerpoint & Presentation Skills ($198) from CMKG.ORG  

Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills: Skill Development Training Program from CMKG

This program helps you to increase proficiency in strategic selling and collaborative business planning / joint business planning.  Once you’ve mastered creating effective, fact-based presentations, it’s time to move into strategic selling and then collaborative business planning. This is the highest level of strategic selling that requires a partnership between the Retailer and the Vendor or Manufacturer partner. Buy Selling Skills 2: Strategic Selling and Collaborative Business Planning Skills ($297) from CMKG.ORG  

All Course Category Management Training Program: Online Training Program from CMKG

This category management training program gives you access to all of our accredited and non-accredited category management courses at the Foundational, Intermediate and Advanced levels, plus an additional 6 non-accredited courses.  Learn everything you possibly can about category management in this expanded set of accredited and non-accredited courses. If you are serious about category management and want to become proficient at all levels, this program is ideal for you, and gives you the best bang for your buck. An "all course access" gives you access to 34 courses (29 accredited and 5 non-accredited), with two years access to the full program in our Online Training & Resource Center. Buy All Course Category Management Training Program ($2,149) from CMKG.ORG  

Advanced / CPSA Category Management Training Program: Online Training Program from CMKG

This advanced training program is designed to build your skills in areas like Shopper and product supply. It includes a set of online courses that will give you the skills to function at an advanced level in your role in retail / CPG / FMCG. Who should take this course? Those looking for an advanced understanding of Category Management - including the process and how it works - and/or who are looking to achieve CMA designation at the CPSA level. Buy Advanced / CPSA Category Management Training Program ($499) from CMKG.ORG  

Collaborative Business Planning: Online Training Course from CMKG

This course will give you the key skills that enable effective collaboration between partners. You'll learn how partnerships provide a structure to organize, plan and implement mutually beneficial ideas. The course also walks through joint business planning in detail, identifying a framework from which joint business planning should be completed. You'll learn the key skills to help you become more consultative category professionals. The course will also help you to become more effective with your efforts to solve customer’s key business issues. Buy Collaborative Business Planning Course Package ($125) or Value Course ($59) from CMKG.ORG

Strategic Selling: Online Training Course from CMKG

Selling takes place internally within retailers and suppliers, across departments and teams. Like the category manager at the retailer selling an idea or concept to their business unit lead or manager. Or a supplier’s category analyst or category management director selling in an idea or concept to a marketing director or sales director within their organization. So when we refer to the Seller and Buyer, realize that the concepts and analogies are relevant across multiple types of relationships. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Understanding and Marketing to Your Shopper: Online Training Course from CMKG

Shopper Marketing is being touted as the category management of the future. This course gives an in-depth overview of understanding the consumer and shopper, their needs, and their behavior beyond the basics, and beyond the category level. Retailers and suppliers need to realize how the big picture of shopper marketing works, and ensure that they have the strategies and plans in place to set themselves up for success in future shopper marketing endeavors. “Path to purchase”, shopper trip missions, and shopper segmentation are covered. You'll then learn about in-store marketing to shoppers across different stimuli. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Leveraging Data for Advanced Shelving Solutions: Online Training Course from CMKG

This course will give you best practices for designing practical shelving recommendations that simplify the shopping experience and optimize category sales and shelf productivity. There is no technical or planogram requirements in this course. You'll learn advanced skills that leverage space management automation and efficiencies. You will have the opportunity to assess a diaper planogram based on some reports that are provided to them in a workshop. The last part of the course focuses on cluster- and store-specific planograms, and some of the considerations that could help you make a decision on store-specific planograms. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG

Strategic Supply Chain Management: Online Training Course from CMKG

You'll understand the key dimensions that need to be balanced in effective supply chain management. Different types of supply chains are reviewed, as well as the different types of supply chain strategies for both retailers and suppliers (including “efficient” and “responsive” supply chains). You'll also learn about the three supply chain flows (information, product and financial), and how they each relate to the supply chain. Forecasts, inventory levels, order placement, product specifications, general conditions of grade, invoices, order tracking, order delivery methods, product return flows, credit terms, accounts receivable and product pricing/invoicing are covered. Buy Category Management Overview Course Package ($125) or Value Course ($59) from CMKG.ORG