--- title: Category Management Insights for Retail and CPG Teams for Retail & CPG teams. | Shopper Focused Work description: Shopper Focused Work | Explore practical insights, category management thinking, and capability-building ideas for modern retail and CPG organizations. --- [![CMKG Train Ahead Logo](https://blog.cmkg.org/hs-fs/hubfs/CMKG%20Train%20Ahead%20Logo.png?width=260&name=CMKG%20Train%20Ahead%20Logo.png "CMKG Train Ahead Logo")](https://www.cmkg.org) [![](https://blog.cmkg.org/hubfs/social-suggested-images/Lauren%20Social%20Individual%20Offer%20Images/mick-haupt-8soXKIr6AXM-unsplash.jpg) ](https://blog.cmkg.org/blog/the-changing-shopper-journey-during-a-pandemic) ## [The Changing Shopper Journey During a Pandemic](https://blog.cmkg.org/blog/the-changing-shopper-journey-during-a-pandemic) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Pandemic-Related](https://blog.cmkg.org/blog/topic/pandemic-related) [Shopper Focused Work](https://blog.cmkg.org/blog/topic/shopper-focused-work) [Shopper Journey / Path to Purchase](https://blog.cmkg.org/blog/topic/shopper-journey-path-to-purchase) The shopper journey (or path to purchase) has changed, driven by our changing habits as we navigate through this pandemic. We need to understand these changes in the shopper journey from a big picture perspective and consider how they affect each of us, whether we are in category management, sales, marketing, shopper marketing, or retail operations. Because everything has changed. [Read More](https://blog.cmkg.org/blog/the-changing-shopper-journey-during-a-pandemic) [![Your Post-Pandemic Shopper: What You Need to Know & Consider Doing](https://blog.cmkg.org/hubfs/144481936_s.jpg) ](https://blog.cmkg.org/blog/your-post-pandemic-shopper-what-you-need-to-know-do) ## [Your Post-Pandemic Shopper: What You Need to Know & Consider Doing](https://blog.cmkg.org/blog/your-post-pandemic-shopper-what-you-need-to-know-do) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Strategy](https://blog.cmkg.org/blog/topic/strategy) [Shopper Insights Work](https://blog.cmkg.org/blog/topic/shopper-insights-work) [Pandemic-Related](https://blog.cmkg.org/blog/topic/pandemic-related) [Shopper Focused Work](https://blog.cmkg.org/blog/topic/shopper-focused-work) Last week I ran a webinar for our students on "Changing Shopper Behavior in a Pandemic." We vetted over 250 whitepapers, webpages and resources to identify some of the key things you need to consider about the changing shopper including: [Read More](https://blog.cmkg.org/blog/your-post-pandemic-shopper-what-you-need-to-know-do) [![LL Agenda - Hours@0.5x-80](https://blog.cmkg.org/hubfs/LL%20Agenda%20-%20Hours@0.5x-80.png) ](https://blog.cmkg.org/blog/cmasima-conference-recap-9-ways-to-get-out-of-your-rut-and-innovate-your-catman-approach) ## [9 Ways To Get Out of Your Rut and Innovate Your Category Management Approach (CMA+SIMA Conference Recap)](https://blog.cmkg.org/blog/cmasima-conference-recap-9-ways-to-get-out-of-your-rut-and-innovate-your-catman-approach) By | [Sue Nicholls, Founder & President CMKG](https://blog.cmkg.org/blog/author/sue-nicholls-cpsa-founder-president-cmkg) | 0 Comments | [Retailer Solutions](https://blog.cmkg.org/blog/topic/retailer-solutions) [Analytics Work](https://blog.cmkg.org/blog/topic/analytics-work) [CatMan 2.0 Update](https://blog.cmkg.org/blog/topic/catman-2-0-update) [Strategy](https://blog.cmkg.org/blog/topic/strategy) [Business Reviews / Category Reviews](https://blog.cmkg.org/blog/topic/business-reviews-category-reviews) [Data and Insights](https://blog.cmkg.org/blog/topic/data-and-insights) [Supplier Solutions](https://blog.cmkg.org/blog/topic/supplier-solutions) [Shopper Satisfaction Strategies](https://blog.cmkg.org/blog/topic/shopper-satisfaction-strategies) [Shopper Focused Work](https://blog.cmkg.org/blog/topic/shopper-focused-work) Last week I had the pleasure of attending the Category Management Association’s annual conference in Las Vegas, where category management and shopper insights professionals gathered to learn, share and network. It was particularly exciting for us at CMKG, because the CMA announced our new partnership at the conference. This venture will allow us to get our training into even more brilliant minds around the world. I facilitated 9 live training sessions over the course of the 3-day conference, spanning topics like: Identifying Growth Opportunities in Your Business, Fact-Based Presentations and Storyboarding, Shopper Insights (co-developed and facilitated with Leslie Warsaw from SIMA), Category Management in On-Premise (2-part session), and many more! [Read More](https://blog.cmkg.org/blog/cmasima-conference-recap-9-ways-to-get-out-of-your-rut-and-innovate-your-catman-approach) [All posts](https://blog.cmkg.org/blog/all) #### Subscribe ### Posts by Audience - [Analytics Work (15)](https://blog.cmkg.org/blog/topic/analytics-work) - [Business Acumen Development (2)](https://blog.cmkg.org/blog/topic/business-acumen-development) - [Business Reviews / Category Reviews (1)](https://blog.cmkg.org/blog/topic/business-reviews-category-reviews) - [Career Advancement (1)](https://blog.cmkg.org/blog/topic/career-advancement) - [Category Analytics (7)](https://blog.cmkg.org/blog/topic/category-analytics) - [Category Definition Work (5)](https://blog.cmkg.org/blog/topic/category-definition-work) ### Latest Posts ### Practical learning solutions for retail, category management, and sales teams # CMKG Practical training and assessment solutions for retailers, suppliers, and commercial teams. 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