Break Down the Barriers That May be Limiting Your Growth Opportunities

As we kick off this new year, there may be obstacles in your category plans that can unknowingly limit your category results. These obstacles exist for many retailers because their category analytics and plan development haven’t kept pace with some of the biggest disruptors in the industry – including data, the changing shopper and the changing marketplace. If you don't change your strategies, processes and thinking to consider these changes, and don’t open up to new perspectives and ideas, your biggest growth opportunities can be completely overlooked. Below I’ve captured some examples of potential barriers that may be limiting your growth:
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Improve Shopper Satisfaction With CatMan Foundations

Collaboration + Shopper Marketing How can you be successful in both? This is what the Category Management Association (CMA) has to say,  “Building a marketing plan ‘through the eyes of the Shopper’ to create value for both the Retailer and Vendor requires collaboration using the best practice methodologies, insights, data and tools available. Category Management can serve as the umbrella under which the collaborative process is facilitated” (Strategic Collaboration for Shopper Satisfaction, 2015).  Here are some great resources from CMKG for you to get started: "Strategic Collaboration: Are you Really Prepared?" blog posting Understanding Shopper Trip Missions complimentary download 
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