Are You Practicing Category Management Principles in a Non-CatMan World? You might be, and you’re not alone …

“We don’t practice category management in our company / region / industry.” It might surprise you that I’ve heard a version of this statement several times in the past few weeks. But the bigger surprise is that even in non-category management worlds, the principles of category management are being used, even though they could be improved for the benefit of both Retailers and Manufacturers around the globe. Whether you call it category management or not, you might be missing the boat if you answer YES to any of the following questions:
Read More
help desk software