Your Post-Pandemic Shopper: What You Need to Know & Consider Doing

Last week I ran a webinar for our students on "Changing Shopper Behavior in a Pandemic." We vetted over 250 whitepapers, webpages and resources to identify some of the key things you need to consider about the changing shopper including:
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9 Ways To Get Out of Your Rut and Innovate Your CatMan Approach (CMA+SIMA Conference Recap)

Last week I had the pleasure of attending the Category Management Association’s annual conference in Las Vegas, where category management and shopper insights professionals gathered to learn, share and network. It was particularly exciting for us at CMKG, because the CMA announced our new partnership at the conference. This venture will allow us to get our training into even more brilliant minds around the world. I facilitated 9 live training sessions over the course of the 3-day conference, spanning topics like: Identifying Growth Opportunities in Your Business, Fact-Based Presentations and Storyboarding, Shopper Insights (co-developed and facilitated with Leslie Warsaw from SIMA), Category Management in On-Premise (2-part session), and many more!
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Break Down the Barriers That May be Limiting Your Growth Opportunities

As we kick off this new year, there may be obstacles in your category plans that can unknowingly limit your category results. These obstacles exist for many retailers because their category analytics and plan development haven’t kept pace with some of the biggest disruptors in the industry – including data, the changing shopper and the changing marketplace. If you don't change your strategies, processes and thinking to consider these changes, and don’t open up to new perspectives and ideas, your biggest growth opportunities can be completely overlooked. Below I’ve captured some examples of potential barriers that may be limiting your growth:
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