Interpreting Index Numbers: Proceed with Caution - Category Development Index and Fair Share Index

Common (Mis)Interpretations: Category Development Index in Category Analysis There is significant emphasis on deriving effective and strategic insights in category management. With all of the incredible data sources available to both Retailers and Suppliers / Manufacturers, there are certain measures that are consistently used to derive these insights. For some of the commonly used measures, there’s also a tendency to generalize the interpretation of the numbers, or not scratch below the surface and think about what the numbers really mean. Examples? Category Development Index (CDI) and Fair Share Index (FSI) …
Read More

Retailer Market Share as a Strategic Benchmark

When using data and analysis, the numbers on their own don’t tell the whole story. By applying thought and strategy to the interpretation of the data, you will come up with better category solutions. One of my favorite examples of this is the use of the “Retailer Market Share” number in category management. If you’ve ever heard, “You are underdeveloped in a brand, subcategory or category, and you need to fix this!”, then read on …
Read More

5 Ways to Analyze Your Retail Scanned Sales Data / POS Data

Retail POS (point of sale data) is the “king” of category management data. Are you maximizing the use of this important data source? Retailer Scanned point of sale data and Retailer Measurement data from 3rd parties like Nielsen and IRI (key account data) are derived from scanned point of sale data. Together, these 2 variations of POS data are the primary data sources with which we do category management work.
Read More
help desk software