Top 10 Ways to Use Category Management in Retail (Small- to Mid-Size)

For the past 4 weeks I’ve been blogging and getting feedback from Small- to Mid-Sized Retailers on overall retail strategy and category management practices and approaches. I originally broached this subject based on a theory I had developed through one-on-one client training, professional speaking engagements, and larger discussions via social media. But being a data-driven person, I wanted to test my theory about this specific group of Retailers so I developed a series of anonymous, online surveys to collect more insight. Of note, the surveys were primarily filled out by Small- to Mid-Sized Retailers (<1000 stores) and we removed the large Retailers from the survey results for more specific results. Here they are:
Read More

Retailers, How Successful Are Your Category Tactics? (Part 4 Results)

We’re into Week 4 of a 5-part blog series where I’ve been reviewing the key components of category management, followed by surveys where Retailers evaluate how well they are doing in the different components.
Read More

Category Management in Retail Scorecard: Compare Part 1 Results

Last week’s blog (Category Management in Retail is changing — how are you keeping up?) explained why Retailers need to have well-defined and articulated strategies and outlined what a solid strategy should include.  Remember that strategies defining category management in retail create the foundation for achieving your goals and objectives as an organization. That’s why we included a questionnaire as part of last week’s post — so individuals can start to understand where opportunities exist. This week, we dive into the results first … Then, we explain the next part of the evaluation — Part 2: Own Your Category Management Approach.
Read More

Category Management in Retail is changing — how are you keeping up?

The retail industry is changing. Retailers are vying for market share in an increasingly competitive environment. Shoppers are becoming more complex and demanding. Data and technology options are increasing in complexity with more and more big data. Channels are blurring. Retailers have a big opportunity to create well defined strategies and processes that will help align and guide their organizations so that they can achieve their goals and objectives. But where should you begin for category management in retail environments?
Read More

Private Label Pricing Analysis: Private Label vs National Brands

Last week I talked about how to build Private Label strategy through the category management foundations, with focus on topline category assessment results through market share, demographics and interaction data. As you might remember, Retailers need to ensure these profitable private label brands offer competitive differentiation by using the same strategic category management and fact-based approach for national brands and total category. This post, we are going to dive into private label pricing.
Read More

Build Private Label Strategy Through Category Management Foundations

Private Label / Store Brands can be key differentiators for Retailers and can be used as a strategic weapon that separates a Retailer from its competition. Once Shoppers get hooked on a Retailer’s Private Label / Store Brand, they have no choice but to shop there. But how can they achieve this loyalty? Create a better private label strategy with two CatMan Foundations.
Read More

Product Supply Chain Is More Than Just Moving Product

Supply Chain Management is an important, but sometimes misunderstood, process for both Retailers and Suppliers. So many individuals, teams and departments impact the supply chain for both Retailers and Suppliers — understanding the implications of how decisions and recommendations affect the bigger picture is critical. In net, supply chain management includes planning and management of all sourcing, procurement and conversion activities, plus all logistics management activities. It includes coordination and collaboration with channel partners including Suppliers, intermediaries, third-party service providers and Retailers. Think of supply chain management as the link between major business functions and business processes within and across companies. It creates a cohesive and high-performing business model, including all of the logistics management activities and manufacturing operations. Supply chain management drives coordination of processes and activities with and across marketing, sales, product design, finance and information technology. 
Read More

How do Category Managers Affect a Retailer Income Statement?

How often do you think about the effect of your decisions or recommendations on a Retailer’s Income Statement? If not often, consider that matching what Retailers are trying to accomplish from a financial perspective will help Retailers make better decisions and Vendors make better recommendations. 
Read More

4 Best Practices for Strategic Space Management & Advanced Shelving

Space Management has changed significantly over the past 20 years, but in many ways has stayed the same. What’s changed? Technology has improved significantly in space planning software.  Data sources have become more plentiful, including store-level data, consumer data, and most recently, Shopper research data.     There are also many things that have remained the same in space management for both Retailers and Manufacturers:
Read More

8 Ways to Move to More Advanced Category Management Analytics

Learn how to build strategic thinking into your analysis to understand more advanced Shopper solutions I’ve been writing and speaking about the components of category management which relate directly to the Category Management Association’s certification requirements, including: Steps of the category management process and the importance of Retailer strategy; Key data sources available and the different data insights to uncover; Drilling through data (including in a limited data environment) to discover strategic insights; and Assessing the health of your business.
Read More
help desk software